Curious mind. Sharp eye. No fluff.
I design digital experiences that make sense and make an impact.
Since 2013, I’ve worked across UX, UI, and digital brand with teams that move fast, think big, and expect high standards. Whether I’m simplifying an onboarding flow or untangling a complex interface, I bring clarity to chaos and a little magic to the margins.
My work isn’t about ticking boxes. It’s about asking better questions, challenging lazy defaults, and building things that actually work for people. I’ve helped global platforms, agile teams, and award-winning agencies push past the obvious and into the good stuff.
If you’re looking for another pixel pusher, that’s not me.
But if you want a designer who’s endlessly curious, creatively strategic, and can see three steps ahead - let’s talk.
Recent
experience
Product designer. 12+ years. From first wireframe to final pixel and everything in between.
Leading end-to-end product design across the platform, shaping UX, UI, and design systems, collaborating with engineers and product on implementation, while working directly with founders to define new features and the product roadmap.
At Sedex, a global platform helping businesses manage ethical and environmental risks, I redesigned the B2B dashboard to improve usability and data clarity, streamlined client onboarding, designed the My Accounts area to simplify settings and payments, led the integration of Stripe, and helped shape the overall dashboard vision.
Led projects across the BT Business app and online services, including Wi-Fi and 4G device setup, speed tests, and app homepage flows. Redesigned the online contract renewal journey, shifting users from phone to digital channels, reducing costs and improving adoption. Delivered UX research, usability testing, and consistent, user-centred designs across mobile, tablet, and web.
Worked across a diverse range of projects, from building brands and apps from the ground up to collaborating with major corporations, including Google, Amazon, Sainsbury's, NOW TV, Vodafone, Lloyds, and Halifax, alongside agencies such as Karmarama, Outré Creative, Octopus Group, MBA, Paymentsense, and Unbiased.
Designed innovative websites, developed brand identities, and created brand books and infographics at this leading B2B agency. Collaborated with global clients including Google, Amazon, Oracle, SAP, and Fujitsu to elevate their digital presence and brand strategy.
Led end-to-end projects, art-directed campaigns, and managed tight deadlines for Lloyds Bank, Halifax, John Lewis, RNLI, SSE, and Disney at this award-winning customer experience agency within the Omnicom Group.
Created engaging digital products and rich media at this interactive design agency for high-profile clients including Google, Channel 4, Tesco, and Three.
Other things I like
📽
Other things I like 📽
To share a bit about me: I’m Georgian (the European kind, not the American one. Yes, they exist!), and I’ve got an eye for the details, whether it’s a perfect tennis serve, a freshly thrown pot, or capturing moments through my Nikon. When I’m not designing digital experiences, you can probably find me exploring a new hobby or enjoying a quiet moment with my camera.
